Brand Strategy + Creative Campaigns + Brand Storytelling
MARCELO FURRER
Born in Uruguay and raised in Argentina, Marcelo is a consulting creative director, brand strategist and storyteller with extensive experience in Latin American, US and European markets. He has led projects for international brands at the strategic and creative levels. He has won awards at international creative festivals such as One Show, Clio, The London Festival, The New York Festivals, Ojo de Iberoamérica, Fiap, Antigua Festival, Campanas de Oro, Volcan de Oro and Effie Awards - winner of the first Grand Effie of Costa Rica. He was a member of the International Creative Jury for the Volcan de Oro and New York Festivals.
WHERE WE COME FROM
CASES - PRINT & DESIGN
HOLLSPA is a line of luxury shower benches designed by David Holland in Maryland. A premium product for a demanding market segment in the United States. The brand strategy resulted in a successful rebrand, from logo to concept and a TV and digital campaign that combines emotion and sensory appeal in a highly relevant storytelling. The result is powerful and bold, with great viral potential. The ne
DNA RACING is a new brand that has revolutionized the world of motorcycle parts. With a balance between quality and price, motorcycle enthusiasts have found a brand that shares their DNA. The project included brand strategy, online and offline creativity campaign , logo design, merchandising, outdoor, signage and packaging. The result is a brand that is growing day by day.
UNADECA is the leading adventist university in Central America. For their 2024 campaign, they needed a strategic communication to highlight their values. In the brand strategy, we emphasized the importance of shaping new professionals, more human, with important technical and spiritual development, ready to make a difference in their communities. A relevant and powerful concept was born: For more
ALPINA WATER, owned by Florida Ice & Farm Company (FIFCO), needed a better positioning campaign in the Costa Rican market. With a high quality photographic production and a very careful art direction, the campaign was based on a storytelling that says that since our body is made up of 70% water, it is the perfect packaging for Alpina. That's why our body always asks for Alpina.